Dustin I would say that advertising was focusing on how mysterious it was then really scary.
It happens that the other major more recent films that have advertised that way have elements of horror in them (The Blair Witch Project, Cloverfield, even to an extent Super 8) a smaller subset like The Matrix didn’t. But the advertisement to my recollection was mostly about the mystery of the girl and the term.
In the end the mystery of what is Catfish ended up being not nearly as big a reveal as the mystery hinted at. I did eventually watch the movie myself many years after just because I wasn’t at all interested until I think maybe my ex wanted to check it out. I’ve seen a few episodes of the show but I doubt I’d go back. I had no idea it was still filming. I can’t imagine there’s that much interesting content. There’s like 5 ways it can go.
But hey I certainly have and continue to watch shows that are much much much trashier than Catfish so by no means am I judging any who enjoy the show.
But that premise lock is the same thing with Persons of Interest a scripted drama where (short version) Michael Emerson plays a brilliant computer scientist who develops the ultimate crime algorithm but the military only wants to use it to stop terrorists and ignores the smaller crimes. Emerson and former soldier played by Jim Caviezel, get a number each week, a social security number and that’s it. They have to figure out who that person is, how they relate to the crime and how to stop the crime.
In the first few episodes you get the basic iterations
- Number is a criminal
- Number is a victim
- Number is a victim who turns out to be a criminal
- Number is a criminal who turns out to be a victim
Once that stops being exciting the show decides to get creative and we get 5 seasons of a show so good I still haven’t seen the final episode. Cause then it’s really over. It’s on Amazon Prime I might go through it if i ever get caught up.